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Plan the Work, Work the Plan

Plan the Work, Work the Plan

Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.”  Without a plan, all of our great ideas are just great ideas.   So, if we understand that a plan is important, why are we all so...

Episode 34: All things PR with Mike Onorato

Episode 34: All things PR with Mike Onorato

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. This is the final episode for the first season and we are grateful for you listening to us over the last few months. If you are a...

Episode 33: Holiday Letters with David Greer

Episode 33: Holiday Letters with David Greer

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are happy to reconnect with David Greer, an old friend, and client in the early years of our business.  During the episode, David...

Episode 32: Holiday Book Promotions with Barb Roose

Episode 32: Holiday Book Promotions with Barb Roose

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are thrilled to be joined with our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best...

And: Making a Difference by Leveraging Polarity, Paradox or Dilemma

Often, when trying to solve a problem, we unconsciously lean towards or-thinking: choosing between one argument, or point of view, over another. In doing this, we create a tension, also called a polarity.  A polarity is two-interdependent pairs that need each other...

Episode 31: Finding your niche market with Susan Friedmann

Episode 31: Finding your niche market with Susan Friedmann

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. It’s a new month and in the month of October, we are going to be focused on helping you get ready to market your books during the...

Planning for the Holidays

Planning for the Holidays

Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book.  The end of the year events are a great...

Episode 30: Advice from a first-time author with Alain Hunkins

Episode 30: Advice from a first-time author with Alain Hunkins

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined by special guest Alain Hunkins, a first-time author. During the episode, Alain shares his best advice...

Episode 29: Importance of follow-up with network mobilization

Episode 29: Importance of follow-up with network mobilization

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are excited about this month because we decided to do a deeper dive into the topic of network mobilization. We had an earlier...

Louie’s Little Legs: Q&A with the Author and Illustrator

Louie’s Little Legs: Q&A with the Author and Illustrator

There’s a first for everything.  Eight years ago, we helped launch our first book. As you might expect, it was a business book, and we’ve stayed fairly true to this genre—we’ve certainly not ventured into children’s books. Until now. This week, we’re celebrating the...

Episode 27: Creative Ways to Engage your Network with Chip Bell

Episode 27: Creative Ways to Engage your Network with Chip Bell

Click here to listen on your device and subscribe!  Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined by an author who has done many unique, innovative, and creative approaches to mobilize his network to...